BMW – Factory

BMW — FACTORY

Juice teamed up with director Alessandro Pacciani to promote the BMW Motorsport division and their new M4.

425 horsepower, 0-60 in 4.1 seconds and 7:52 Nürburgring lap time speaks for itself. A unique car with unique performance. In order to highlight all of its beauty the team decided to place the vehicle in a very industrial environment.

After filming the machine on a race track – specially prepared and set up for the shoot – the entire location was recreated to make it look like a very large refinery. Extremely detailed surroundings with the number of lights momentarily reaching tens of thousands.

The goal was to seamlessly blend the footage with carefully generated night scenario, sparingly lit by a foggy lighting. To create the mysterious, slightly dark mood of Nowhere City without losing the realism and distracting the viewer from the main attraction. The 90 seconds long ad – simply named “Factory Trailer” – achieves no less than that, emphasizing the predatory and aggressive nature of the car.

DIRECTOR

ALESSANDRO PACCIANI

ART DIRECTOR

JAKUB KNAPIK, MICHAŁ MISIŃSKI

PRODUCER

NATALIA LASOTA

VFX SUPERVISOR

JAKUB KNAPIK

Credits

Director — Alessandro Pacciani
VFX Supervisor — Jakub Knapik
Producer — Natalia Lasota
Art Directon — Jakub Knapik, Michał Misiński
Compositing — Jakub Knapik, Arkadiusz Leszko
3D — Łukasz Dziedziński, Michał Gościniak, Jakub Knapik, Arkadiusz Leszko, Daniel Niszczota, Mateusz Polechoński, Artur Szymczak
Concept Art — Michał Misiński
Matte Painting — Wojtek Magierski, Michał Misiński, Daniel Niszczota
FX — Piotr Suchodolski
Compositing Suppor — Sylwester Lipiński, Krzysztof Łucki
IT — Tomek Kruszona