MILKANA POLAR BEAR

MILKANA POLAR BEAR

A dangerous Arctic adventure? Not this time—as looks can be deceiving. It’s just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana Paris ad launched in the Asian market.

This is a director’s cut.

AGENCY

PUBLICIS SHANGHAI

PRODUCTION HOUSE

WE PRODUCTIONS

POSTPRODUCTION STUDIO

JUICE

DIRECTOR

MARCIN FILIPEK

Credits

Client — Milkana
Agency — Publicis Shanghai
Agency Creative Directors — Anthony Tham, Angela Ann Antonio
Production House — WE productions (China)
Executive Producers — Tanya Wu, Echo Zhu
Producer — George Xu
Art Director — Ming Ming
Director — Marcin Filipek
Postproduction Studio — Juice
Postproduction Support (rotoscopy, cleanup) — Root FX, Rocket Infotech
Producer — Radosław Idczak
Art Director — Wojciech Magierski
VFX/CG Supervisor — Marcin Orzechowski
Concept Artists — Wojciech Magierski, Zuzanna Gałuszka, Magdalena Kułaga, Maciej Haraf
Matte Painting Artists — Wojciech Magierski, Maciej Haraf, Przemek Nawrocki, Tomasz Świżewski
FX Artist — Kamil Kryński
Fur FX/Tracking Artist — Jarosław Handrysik
Previz/Rigging/Animation Artists — Aleksandra Rafalska, Paweł Żugaj
Modeling Artists — Łukasz Kamiński, Jakub Wydro
Lightning/Rendering Artists — Jarosław Handrysik, Łukasz Walicki, Marko Zaric
Lead Compositor — Szymon Jaskuła
Compositing Artists — Szymon Jaskuła, Paweł Białowąs, Przemysław Czapla, Tomasz Potakowski, Krzysztof Łucki
Team Coordinator — Maciej Tunikowski
IT — Jarosław Ćwirzeń
Music Composer — Szymon Wysocki
Sound Design — Juice Sound
Sound Production — Magdalena Ekiert
SFX — Michał Wróblewski