PEPSI – SALAH GOES RUSSIAN

PEPSI – SALAH GOES RUSSIAN

With the exception of the Egyptian backdrops, every postproduction detail in this epic spot for Pepsi featuring legendary soccer player Mohamed Salah was created by Juice. The spot presented a few technological challenges in creating the massive crowd and a few furry undulating creatures. Also, feeding a wooly mammoth for a day and holding it in place while we rendered the scene called for some exceptional production skills.

This is a director’s cut.

AGENCY

MEDIA PRO

PRODUCTION STUDIO

OVIDEO BARCELONA

POSTPRODUCTION STUDIO

JUICE

DIRECTOR

ERIC WILL

Credits

Client — Pepsi
Agency — MediaPro
Creative — Daniel Eisen Grünberg
Producer — José Maria Caro
Director — Eric Will
DOP — Luis Guijarro Álvarez
Production Studio — Ovideo Barcelona
Executive Producer — Miriam Boadella
Producer — Theresa Lucas
Line Producer — Marta Pérez-Porro
Service Production Egypt — The Talkies
Executive Producer — Sherif Farid
Producer — Shady Amir
1st AD — Dido Abdelbar
Line Producer — Khaled El Ghandour
Line Producer — Ziad Hany
Stunt Coordinator — Andrew Mckenzie
Wardrobe Stylist — Sundos el Ayoub
Service Production UK — Madam
Executive Producer — Michelle Stapleton
Wardrobe Stylist — Lori Wiechec
Grading — Didier Le Fouest @ Digital District Color
Music — AOC Paris
Postproduction Studio — Juice
Postproduction Support — DashDot, Gyar
Producers — Bartłomiej Spasowski, Łukasz Kubiński
Postproduction Supervisor — András Piroska
Head of CG — Áron Hargitay
VFX/CG Supervisor — Marcin Orzechowski
CG Generalist — Gyula Némedi
Lead FX Artist — László L. Ujvári
FX Artist — Dömötör Kővágó
On-set Supervisor — Paweł Białowąs
Art Director — Wojciech Magierski
Character Animation Artist — Gergely Káli
Animation Artist — Dániel Papp
Concept Artists — Zuzanna Gałuszka, Przemysław Nawrocki, Maciej Haraf, Wojciech Tunikowski
Texturing/Matte Painting Artist — Diana Nagybakay
Rendering Artists — Ádám Mariházi, Sándor Garaczi
Lead Compositing Artist — Richárd Nagy
Compositing Artists — Paweł Białowąs, Przemysław Czapla, Szymon Jaskuła, Krzysztof Łucki, Tomasz Potakowski, Marcin Woźniacki, Kazimierz Liberski, Maciej Żuk, Krzysztof Opieka, Paulina Onufruk
Nuke Compositing Artist — Kristól Gaál
Flame Compositing Artists — Áron Németi, Balázs L
IT Support — Jarek Ćwirzeń
Team Coordinator — Maciej Tunikowski